Truly, I am amazed by this mascara. Not because it’s good value for money, or because it gives a reasonable amount of volume and length to lashes and certainly not because it separates the lashes quite nicely without clumping. No, it’s because it is borderline impossible to remove. Max Factor claim this new addition to their False Lash Effect line is completely waterproof and smudgeproof and lasts for 24 hours, and you know what? They’re not lying. It actually lasts 24 hours, and longer again if you don’t have a super effective oil based makeup remover to get it off.
As I’m not a fan of oil based cleansers, I reached for my trusty Bioderma Sensibio Crealine to remove it and it took four cotton disks and much soakage time on the lashes to get it off. I actually couldn’t believe it! In addition to this I wore it in the shower, cried with it on (hormones) and rubbed my eyes numerous times and nothing. Now, obviously this isn’t going to appeal to everyone as who wants to wear mascara for that long? But – it will certainly appeal to those of us living in hot sweaty climes, with watery eyes or very oily skin that seems to make eye makeup disappear moments after application. It’s also pretty affordable as you would expect from Max Factor, 68AED here (about 13 euro/12GBP). What do you think? Will you be giving it a go?