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Lancome Advanced Genifique Youth Activating Concentrate

Lancome Advanced Genifique Youth Activating Concentrate

This is the latest skincare offering from Lancome, a brand new, more advanced version of the original bestselling Genifique. Building on the claims of the first one, consistent use of this newbie will apparently result in theΒ  ‘repair and activation of the 10 signs of youth’ such as firmness, fine lines and wrinkles, skin texture and so on with results visible after a mere 7 days of use. Lancome claim that this new version contains 40% more active ingredients, 14 years of research and 9 patents that are covered until 2029. Interesting, no?

Amazing claims aside, I have to say I was a little skeptical about using this when Lancome approached to me try it out. Mainly because ‘results in x amount of days’ claims rarely ring true and also because IΒ  tried the original version and didn’t love it. Granted, I only used it for a few days and very inconsistently at that, but I felt it was quite sticky on the skin so I jumped ship very fast. I do remember however – when I worked on a beauty counter in Brown Thomas, the never-ending steam of women passing by the Lancome counter every day to pick it up, so I figured this new version was worth a go.

The serum is dispensed using the pipette attached to the lid which I really like – it’s very easy to extract the right amount and it’s not at all messy. I found that half a pipette is enough for the whole face as it seems to just spread and spread without drying up. It’s quite a silky texture and once it’s on the skin, you feel it sinking in for about 10 seconds and then it’s gone. No stickiness, no tight or dry feeling – it’s quite pleasant actually. Usually after using a serum I always feel the need to slap some moisturiser on afterwards but I didn’t with this.

I used it every night for 7 days at first (at the same time too, just to be pedantic) and this is what I found; after two days my skin felt a lot softer to the touch and much less dry around my chin and forehead. After 7 days there was a definite new plumpness to my skin and astonishingly, some raised blemish marks I had on my cheek had significantly reduced in size. At the weekend I sat peering into my magnifying mirror for about 15 minutes (much to my husbands amusement) to check out how my fine lines and wrinkles were doing and found that the lines around the side of my mouth looked the same but the ones on my forehead were far less visible.

I’ve been using it now for about 3 weeks and I will admit that I’m impressed. I’m not using it as consistently as I was, but I think that’s because I know it works now, so I reach for it every other night or – and I find its superb for this, when my skin needs a boost.

The downside to such effective skincare of course is the price. It’s not available in Dubai yet but I believe it will be around Dhs500 for 30ml when it comes out later this summer – although don’t quote me on that. The good news however, is that Lancome have given me 3 bottles to dish out to my Dubai-based readers. If you’d like to win a bottle, just leave a comment below, with your email address so I can contact you, saying why you’d like to win. Good luck!

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  • Reply Zein

    I would love to win this to give it to my mom. She is a hardworking victim of Dubai’s busy life. She sticked to a serum that was very effective at first and that stood out from the rest of the products she used. But now that her skin got used to it, it’s not that effective anymore. She’s still convinced that it works perfectly… I think this could make a nice surprise for her.

    May 21, 2013 at 8:36 am
  • Reply sachini Gamage

    This sounds like a more advanced version of L’oreal’s Total Repair 10. Would love to win this to try it and see if the results are better ! Has to be since this about 7 times more expensive πŸ™‚ BTW have you tried the BB version of L’oreal Total Repair 10 ?

    May 21, 2013 at 8:41 am
  • Reply Mouna G

    Oh, just like you I’ve begin to notice those horrid laugh lines around my mouth. I want to get rid of them stat! Like, rip them off my skin (bec I’m still in my 20s and I really want to be able to laugh and not worry about those lines. So, I’d love to get hold of it and try it out. Hopefully, since the laugh lines have *just* appeared, with this serum I hope I can get rid of them or reduce them to some extent πŸ™ It’s depressing. I’ve tried several creams that promise to take care of such issues and nothing. Just depressing.

    May 21, 2013 at 10:05 am
  • Reply mel

    I would like to win this product for my mom who is a workaholic and hardly has any time for herself.she has been even missing out on her skin regime with all the stress and has ended up with dark circles.i hope this product will be the answer to her prayers:)

    May 21, 2013 at 10:06 am
  • Reply mark

    i would like to win this for my wife who is in need of a skin boost besides a holiday:p
    she loves lancome products and is a religious user of their brand new foundation.this would be a sure treat for her

    May 21, 2013 at 10:07 am
  • Reply YourBeauty

    Genifique has definitely been a success, im curious to see how the advanced one compares. As an ex BT myself, can vouch it has a cult following :).

    May 21, 2013 at 7:55 pm
  • Reply martha

    i am in awe of this product.i happened to get a sample at one of the department stores and its done wonders for my skin.
    this product has given an altogether new look to my dull skin giving it life:)

    hope to win!

    May 23, 2013 at 11:21 am
  • Reply nicholas

    i would like to win this god send product for my adorable wife.

    May 23, 2013 at 11:23 am
  • Reply nadya

    Im.obsessed.with.all.things currently.using the classic genefique, paired with lancome visionnaire.i feel like i have found my holy grail serum combo.i am just about out of my genefique.i would love to win the advanced version.


    May 23, 2013 at 10:04 pm
  • Reply Anita Jashnani

    I’m in a dire need for a great skincare routine! The stress and dubai weather has made my skin dull and this sounds like a great product to help with that!

    May 24, 2013 at 6:14 pm
  • Reply Kamla P

    Lancome is such a great brand, and I’ve been eager to try this product since I heard of it. So I hope I’m lucky enough to try it before the rest of Dubai does πŸ™‚

    May 24, 2013 at 6:27 pm
  • Reply Ritu Sobhraj

    It’s my mum’s birthday this month and she has been quite concerned about getting old. I think this would be great gift for her, so that she can reverse the signs of ageing πŸ˜‰

    May 24, 2013 at 6:35 pm
  • Reply Rekha Sambhwani

    I have read a lot about Genifique and am curious to try myself. Hoping to see great result like others!

    May 24, 2013 at 6:58 pm
  • Reply Rekha Sambhwani

    I’d use the steamer to make steamed fish and the blender will help me make some nice fruit juice

    May 24, 2013 at 7:04 pm
  • Reply Yogita Pagarani

    The reviews of the product are great and I can’t wait to see what wonders it can do for my skin!

    June 1, 2013 at 1:16 pm
  • Reply mel

    Hi dear who won this competition

    June 20, 2013 at 11:44 am
  • Reply LC

    I also tried the original one and didn’t like it so I’d love to try the new version!

    June 21, 2013 at 7:31 pm
  • Reply Simone

    Hi everyone! So sorry for the massive delay in announcing the winners for this – I completely forgot about it until I went to link back to this post in a new blog! Anyways, without further ado – the winners are Zein, YourBeauty and LC! Congratulations guys! Please email me your contact details ( and the serum will be delivered to you ASAP! xx

    September 6, 2013 at 7:23 pm
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