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Foundation Obsessed? L’Oreal Think So

According to a survey carried out by L’Oreal in 2010, the UK are a nation obsessed with foundation. So much so, that sales of foundation are currently exceeding lipstick sales by an estimated 13%. Although I remember reading a little bit about this survey at the time, I only began thinking about it recently when perusing an interview with Leslie Blodgett, CEO of Bare Minerals. She supported L’Oreal’s findings by reiterating that for women in this day and age, its all about skin, skin, skin. How it looks, the texture, the glow etc.

This got me thinking about when I was younger and spent many a day frolicking around the cheap makeup stands like a spring lamb. Interestingly, I have absolutely no idea what foundation I was using at the time but I do know I owned the entire Rimmel lipstick collection (and every eyeshadow stacking pot Miss Selfridge ever made). Slowly, over the years I began to move away from lipsticks and began embracing foundation more and more. Why? Because I needed it. Aging was on it’s way and the only thing to hold it off, cover those spots and make me glow after a particularly harsh week at work was foundation, and not lipstick. It started with Max Factor Pan Stick, a super thick, faintly hideous war paint that I discovered in my Grandmother’s makeup bag, and then it progressed onto other stick formula’s, creams, powder’s and eventually, liquid foundation. All the while, my lipstick collection was waning (eyeshadow not so much..)

Now, at 27 nothing has changed. I love a good lipstick like anyone else but foundation is where it’s at for me. So much so, that when I went rummaging through my personal collection to research writing this post, I came across not one but 15 foundations, in comparison to 7 lipsticks which I rarely use, and certainly not as frequently as the foundations I reach for on a daily basis.

For me, it’s because I feel that its my face that makes me look good, not my lips. I want to be lifted, sculpted, covered, preened and glowing when I leave the house. The thought of departing with just a slick of lipstick and a bare face makes the hairs on the back of my neck stand up. Yes, some of this is down to the skin type I’ve been cursed blessed with but is the rest of it my own doing, or simply the power of advertising? Why is my lipstick collection suffering in comparison to my my foundation collection, above?

Off the top of my head, it appears that there are just as many adverts for lipstick as there are for foundation, but the foundation adverts always catch my eye.  Lucy Beresford, a psychologist quoted in L’Oreal’s report says that “in times of stress, anxiety often manifests itself on the skin, and so a flawless complexion can boost a woman’s confidence, making her feel less vulnerable and more in control”. Do you agree with this? Does this goes someway to explaining why we reach for foundation before lipstick?

What I want to know is this; which one does it for you? Do you have more foundations then you know what to do with, or is lipstick your go-to? And more importantly, WHY?

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January Favourites

Sunday makeup 💋 @kvdbeauty Good Apple Foundat Sunday makeup 💋 

@kvdbeauty Good Apple Foundation in Light 021
@beautypie Corrector in Light / Medium
@tomfordbeauty Soft Matte Concealer in 1C0 Silk 
@notecosmetiqueireland BB Concealer in 202
@maxfactor Contour Sculpting Wand in Medium / Deep
@maxfactor Hyaluronic Acid Blush in Radiant Rose
@maxfactor Miracle Sculpting Highlight Wand (Universal) 
@benefit_ire Hoola Bronzer
@lorealparis Lash Paradise Mascara 
@charlottetilbury Pillow Talk Lip Liner in Medium
@maybelline Lifter Plumping Gloss in Petal 
@nyxcosmetics_uk Lift and Snatch Brow Pen in Black
@anastasiabeverlyhills Brow Freeze 

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Skincare I packed for three days in Berlin ☝️ Skincare I packed for three days in Berlin ☝️
The best few days at the #amazoncreatorsummit ✨ The best few days at the #amazoncreatorsummit ✨ 
I met so many inspiring people and learned so much. I still can’t quite believe that I was invited and that now it’s all over! Planning to sleep a lot this weekend to recover 🤣

Some wonderful people I met that I think you will love, too: @thefoldinglady @larajoannajarvis @neutrallyashlan @davidasdiary @benrowlands.uk @cadaea @themarklandhome @at_the_barkers @robinclevett @michellekhxn @alinaal.jpg @jaz_harrington and so many more that I’ll share over the next few days ✨ 

Endless thanks to the @amazoninfluencerprogram team for taking such good care of us and for putting on such a brilliant summit 👏🏻 

#prtrip #amazoncreatorsummit #berlin
Love this so much ❤️ Love this so much ❤️
AD - Get 15% off all of these (and more!) when you AD - Get 15% off all of these (and more!) when you shop online at @mccauleypharmacy with code SIMONE15 🥳 

McCauley has so many fantastic Irish brands, and I’m talking through five of my current favourites in this video: 

@pestleandmortarcosmetics Pure Hyaluronic Serum
@sculptedbyaimee Cloud Cream
@sosucosmetics Radiance Base Skin Enhancer in Glow
@sculptedbyaimee Second Skin Dewy Foundation
@spotlight_oral_care Teeth Whitening Powder

#irishbeautybrands #mccauleypharmacy #shopirish #irishbeautyicons #skincarereel #skincarereels #makeupreel #makeupreels #currentfavourites
A quick demo of @bperfectcosmetics new Chroma Cove A quick demo of @bperfectcosmetics new Chroma Cover Luminous Foundation ☝️ 

I am so enamored with this. Medium coverage, long wearing and a soft focus luminous finish. I have two shades N3 (a little warmer than I’d usually wear but a good “tan” shade) and N2 which is a perfect match. 

I received N3 as a PR sample and I bought N2 direct from the website. It’s €24.99 and available in 36 shades 👏🏻 

#foundationreview #makeupreel #makeupreels #realskin #realskintexture #simplemakeup #makeupreview
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@esteelauderuk Double Wear Sheer in Desert Beige 
@halfcakedmakeup Liquid Brightener in Beam Me Up 
@hudabeauty Faux Filter Concealer in Cotton Candy
@rarebeauty Bronzer Stick I’m Happy Sol
@benefit_ire Hoola Bronzer
@charlottetilbury Pillow Talk Eyeliner 
@lancomeofficial Lash Idole Mascara 
@rarebeauty Just a Pinch Blush in Hope 
@pearlbeauty Cream Highlight in Sunkissed
@sculptedbyaimee Lip Duo in Pink Pair 

#makeupreel #makeupreels #mymakeup #simplemakeup #realskin #realskintexture #fiveminutemakeup
(CLOSED) #AD To celebrate the launch of my #expert (CLOSED) #AD To celebrate the launch of my #expertedit with @primark.beauty I’m giving away TWO €200 @primark gift cards - one of you and one for a friend! 🥳 

You can shop my Expert Edit, bestselling makeup and skincare, and whatever else catches your eye 😉 

To be in with a chance of winning, simply;
* Make sure you’re following me on Instagram 👋 
* Like this post and tag the friend you’ll share your prize with in the comments below 👋 

The giveaway closes one week from now. The winner will be selected at random and contacted by my Instagram account only. Good luck! 

#expertedit #iworkwithprimark #skincare 
#primarkxsimonegannon #primarkbeauty #experteditxsimonegannon
My skincare routine tonight: heavy on hydration, r My skincare routine tonight: heavy on hydration, repairing and general TLC 🤧 

@olehenriksen Peptide Lip Treatment 
@officialmedik8 Press & Glow Exfoliating Toner 
@currentbody LED Face Mask and Neck and Dec Mask
@primark.beauty Caffeine Eye Patches 
@drjart_uk Ceramidin Sheet Mask 
@primark.beauty Facial Roller
@sundayrileyeurope Auto Correct Eye Cream 
@avene_uki Hydrating Face Mist
@primark.beauty Polyglutamic Acid Serum 
@drjart_uk Ceramidin Ectoin-Infused Cream 

#skincareroutine #skincarereel #skincarereels #sensitiveskincare #nighttimeskincare #realskin #realskintexture #skincareobsessed #skincare
Maybe the longest my nails have ever been, but we Maybe the longest my nails have ever been, but we move 🌸 #springnails
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